Can Your Relate?
Here is what we typically see companies need based on their stage of growth
STAGE 2
SMALL BUSINESS
Vegetative
YOUR BUSINESS:
Your idea has grown into a profitable business with an established primary audience. Operations and sales have become more complex so you are scaling your team and deciding how to grow sustainably.
HOW BRANDING APPLIES TO YOUR SALES & MARKETING MATERIALS:
Selling at scale requires empowering a sales team with a cohesive, targeted marketing materials and tools. Now is when you could consider a rebrand because sales materials need to evolve to better communicate who you’ve become and what you have to offer.
HOW OUR FREE STRATEGY CALL CAN HELP YOU:
Reviewing what you are trying to accomplish and how you’re currently getting it all done give us the chance to see if we can identify any gaps or blind spots in your plan for 2023. We can also help you prioritize projects so you can get farther with your spend, faster.
STAGE 3
HIGH GROWTH
Flowering
YOUR BUSINESS:
You reached an inflection point. You could either maintain what you’ve built, turning away bigger opportunities, or look for investor funding to take your company to the next level. You’ve chosen growth through investor partnerships and are actively pitching.
HOW BRANDING APPLIES TO YOUR SALES & MARKETING MATERIALS:
You need to share your company’s success and future goals to attract the right investors. Materials need to be the highest quality representation of your brand, and should be customized for each opportunity.
HOW OUR FREE STRATEGY CALL CAN HELP YOU:
Let us review your current pitch materials in the context of what kinds of investors you hope to attract in 2023 and we’ll let you know if there are some easy fixes that could make it instantly more effective.
STAGE 4 ENTERPRISE
Harvest
YOUR BUSINESS:
You have an established brand and are profitable. The goal now is sustainable growth and continued innovation. You have your support team, but change is constant and at any moment something can create new needs.
HOW BRANDING APPLIES TO YOUR SALES & MARKETING MATERIALS:
When a new product or service launches, website technology evolves, or even a CMO or Creative Director leaves, you get the opportunity to review your messaging and visual identity in a new context.
HOW OUR FREE STRATEGY CALL CAN HELP YOU:
We are often called upon by our larger enterprise clients to close gaps either as an interim Creative Director or to step in on special projects that are beyond their current team’s capacity. Let’s explore how we can help solve brand inconsistencies, team efficiencies, or other project needs.
STAGE 1
STARTUP
Seedling
YOUR BUSINESS:
This stage is all about getting to profitability while stress testing your minimum viable product (or service) with you most ideal audience, as cost-effectively as possible.
HOW BRANDING APPLIES TO YOUR SALES & MARKETING MATERIALS:
Develop materials that are consistent in appearance and messaging to help your customers identify and connect with your business and offering.
HOW OUR FREE STRATEGY CALL CAN HELP YOU:
Let us help you identify where there may be gaps in your current brand or messaging in relation to your audience. Or if you’re more concerned with what to build next, we can also help prioritize your marketing investments based on your goals and budget for the coming year.
Let's Grow Together
At Huck Yeah, our years of working with sales and marketing departments in the B2B industry has been key to informing how we support customer success stories in the ever-growing cannabis industry.
It all begins with understanding your ideal customer’s needs and how you are currently meeting those needs so we can help you identify the gaps ripe with new opportunities.
By considering all the steps that go into purchasing your product/service from your customer’s point of view, we can learn what additional touchpoints can be provided to help them at key moments in their decision making without them having to ask. And that sense of “they get me” – feeling seen and heard – can foster a deeper connection to your
brand that will sustain them as a loyal customer and better yet, an advocate.
Going further, when we overlay your current company stage into this thinking we are able to prioritize which sales materials should be developed to provide maximum impact to your customer’s experience and thus ensure you the best ROI.
We can’t wait to learn more about you to see if there are ways we can help you grow … whatever stage you are in your business.
Schedule a free 20-minute consultation to learn more.
Get to Know Us
Huck Yeah is a boutique branding agency with a client list that encompasses large companies and organizations in the technology and nonprofit/government sectors, as well as small businesses and advisory services in the B2B space across the United States.
Huck Yeah helps B2B companies break away from the norm and show up for their customers with confidence and authenticity.
We are an award-winning branding agency with a client list that encompasses large companies and organizations in the technology and nonprofit/government sectors, as well as small businesses in the cannabis industry and advisory services in the B2B space across the United States.
We work with brands large and small who align with our values, support diverse perspectives and want to make the world a better place. And as a woman-owned business, we are passionate about working with other women who are passionate about creating more seats at the table.
At Huck Yeah we’re always seeking to have our clients’ values align with our concept of Simpatissimo – a portmanteau of SIMPATICO (compatible) + BELLISSIMO (beautiful!) – because we firmly believe that beautiful partnerships are part of the foundation that creates beautiful work and impactful results.
Whether you want to go alone or prepare for a strategy call, get started on increasing brand loyalty by considering the following customer journey map.
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