CLIENT

Luna Atelier Skin

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LOCATION

St. Louis, MO

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PROJECT

Brand Strategy

Brand Identity

Website Design

Owner, Helen Al-Jureidini helps her clients look and feel their best by providing a welcoming studio where clients can wax away hairs and insecurities. With this being her first foray into business ownership, Helen needed to create a suite of collateral that would entice new customers to book an appointment at her studio.

RESEARCH

When discussing the personality and vision of her studio, conversations were centered on how Helen wanted to stand apart from the glossy world of traditional spa culture. Yes, she would keep the same standards of care and hygiene, but she didn’t want it to feel clinical or plastic.

The answer we were looking for was right in the name: connecting directly to the power, mysticism and rituals of La Luna, the moon. 

VISUAL ID

Modern mysticism, the overarching concept, drove the selection of brand elements.

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Matte, earthy colors were chosen for their depth and grounding.

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The rounded, geometric fonts are bold and confident yet warm and reassuring.

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Muted photography of natural elements brings an etherial, dreamy calm to what some clients may worry could be a painful experience. 

Luna

Atelier Skin

Your Body

Your Temple

Keep Your

Kitty Pretty