Banister Advisors x Huck Yeah | Branding + Graphic Design

CLIENT

Banister Advisors

LOCATION

Seattle, WA

PROJECT

Brand Strategy

Brand Identity

Website Design

Print Materials

Lead Magnets

Grief is complicated and confusing, and end-of-life plans often overwhelm. After losing her father-in-law in 2016, Vanessa became keenly aware of the emotional weight one bears grieving a loved one while getting their affairs in order.

As she reflected on that time in her family's lives, she realized there wasn't a company or service that could have helped them with the logistics or plans they didn't know they had to think of—and that's when a lightbulb went on.

RESEARCH

Throughout the design process, we use a word cloud of key emotions and associations to check all work against to ensure we stayed on strategy. At the top of the list were: professional, credible, respectful and supportive.

We also kept in mind the overarching brand would be speaking to three different audiences: bereaved clients (potentially viewing the content in a heightened emotional state), employers utilizing Banister's services for their bereaved employees, and potential business partners.

PRIMARY LOGO

LOGO MARK

VISUAL ID

A range of low-contrast blues were chosen for their ability to dually represent professionalism and trust as well as peacefulness and sincerity. A pale yellow was incorporated as an accent color to symbolize remembrance and clarity.

Font selection followed the same thinking. A thin, elegant serif was chosen for its sense of professionalism and nonthreatening nature. A airy sans serif was chosen to for its approachability.

Patterns were developed to use in place of photography. Our thinking behind this was to create a more neutral graphic that would be respectful to all visitors who were in different stages of grief.